creativity
Ever read a site and think - "MAN, I wish _I_ could have written that!" ?
I just read one of those sites.
http://iraszl.brinkster.net/creativebits/2004/08/how-to-come-up-with-creative-ideas.html
They write about how to come up with creative ideas. I'm especially fond of the flipping through the magazine and looking at a specific place on a page. What a great idea for somewhat random inspiration. So much of what passes for creative advertising seems to simply be a re-hash of what everyone else is already doing anyways... this at least allows you the freedom to try to use something you see in a different way.
Seeing through others eyes, as it were.
I think it's an excellent idea - and I can't help but wonder if it wouldn't work with music as well. That would be might interesting. Not sure what the equivalent of a magazine would be, but for me I'd use my Sirius radio!